Wednesday, 31 May 2023 05:08 AM Asia/Manila

Mayor urges barangays to take care of small business

By: Trixie Mae Umali

In a forum attended by barangay officials, Mayor Arlene B. Arcillas urged barangays to help small business owners become competitive.
Mayor Arlene Arcillas gracing the Santa Rosa Business Forum (Photo by: Reymar De Jesus / CIO)

Mayor Arlene issued the challenge during the Santa Rosa Business Forum held on July 27, 2022 at the City Auditorium.

The forum was organized jointly by DTI-Laguna through its Negosyo Center and the City Government of Santa Rosa through its City Cooperative Development Office. It was initiated with the aim of boosting the commitment of local government units the LGUs in strengthening their performance in the Cities and Municipalities Competitiveness Index (CMCI). It also served as an avenue to discuss competitiveness, innovation, data collection and processes, and consumer protection.

The CMCI is the "annual ranking of Philippine cities and municipalities developed by the National Competitiveness Council through the Regional Competitiveness Committees (RCCs) with the assistance of the United States Agency for International Development."

In his speech during the forum, Mr. JB Tizon, Marketing Professional from National University Laguna, said "Competitiveness usually equates to productivity." This is based on the framework developed by Michael Porter and adopted by the CMCI.

Tizon provided key points for the city to consider to elevate the city's ranking in the competitive index. These are economic dynamism, government efficiency, infrastructure, resiliency and innovation.

Guest speakers JB Tizon, Marketing Professional from NU Laguna (left) and DTI-Laguna Provincial Director Clarke Nebrao (right) giving their talk during the forum (Photo by: Reymar De Jesus / CIO)

DTI-Laguna Provincial Director Clarke Nebrao, on the other hand, talked about the synergy of the city and the barangays, acknowledging that Santa Rosa is on top when it comes to having many business establishments and enterprises.

However, Nebrao said there are a lot more businesses, especially MSMEs, in the barangays that that are not yet register but can contribute to the city's competitiveness.

"My challenge to the city's economic team is to entice them (MSMEs) to register in order to see the business operating in barangays. From there, we can also identify what are our opportunities to help them," urged Nebrao.

Mayor Arlene said that the city is very active and competitive in terms of business, and this is mainly due to the support and initiative of the city government offices, especially those that are part of the economic team.

Nevertheless, she said the city government could not make it on its own without the help from the barangays. She encouraged barangay officials to step up and perform their role to gather MSMEs and maximize what they can offer to the local economy.

The City of Santa Rosa has various existing programs in regards to the MSME sector. Through the CCDO, seminars and workshops for continuous education such as entrepreneurship are regularly conducted. There are also livelihood trainings along with the Livelihood Seeding Program with DTI.

Recently, the Consumer Action Desk was launched to ensure consumer protection.

Meanwhile, in an interview, CCDO Head Paulo Velasco said there is a plan to establish a Micro, Small and Medium Enterprises Development Council or SMED Council of Santa Rosa soon.